My strategy · 10 steps · written down
The playbook every vendor sees, before instruction.
Ten steps, in order, never out of sequence, from pricing strategy on day one to qualified offer assessment at the table. This is what I hand you at the listing meeting.
"Luxury isn't just a price point, it's a level of service."
Most agents will tell you they have a marketing strategy. Fewer will show it to you. Fewer still will hand it to you in writing before you’ve signed anything.
I work from a written ten-step playbook for every instruction, same order, every house, no shortcuts. The steps below are exactly what I do, in the sequence I do them, with the third-party tools and partners I use. You’ll see this in the listing meeting; you can also take this page home as a PDF and read it again.
The reason I work this way is simple: the strategy is the product. Service, presentation and process are what make the difference between guide and achieved. The numbers below come from industry studies and from my own North West book.